If you sell anything installed in somebody's house — roofs, windows, HVAC, kitchens, solar, decks — GreenSky is probably already in your sales process, or it is in your competitor's.
What's actually confirmed
GreenSky has run point-of-sale home improvement financing since 2006 out of Atlanta. It is not the lender — it runs the technology and connects approved customers to federally insured partner banks, which is why the paperwork says Synovus or Comenity and not GreenSky.
Ownership has moved twice fast: Goldman Sachs bought it in 2022, then sold it in March 2024 to a consortium led by Sixth Street with KKR, Bayview and CardWorks. New owners means new product pressure, which is the part worth watching.
In May 2026 they priced GSKY 2026-REV1, a $500M securitization and the first revolving deal off that shelf, backed entirely by their Deferred Loan program. Revolving structures fund books that keep originating rather than a fixed pool. Read that as: they are building for volume, and they want more merchants signed.
Why an unsecured loan still beats a HELOC at your kitchen table
A HELOC needs roughly 15–20% equity and takes weeks. GreenSky's product is unsecured, decisions come back in minutes, and the homeowner's house is not collateral. For a $28,000 job with a customer who bought in 2023 and has no equity yet, that is the difference between a signed contract and "let me talk to my wife."
The catch is deferred interest. Interest accrues during the promo window and is waived only if the balance is paid in full inside it — 18 months on the standard plan. Miss it and the whole accrued amount lands at once. That is the sentence you should be saying out loud to the customer, because if you don't and they get burned, the review has your company's name on it, not the lender's.
What is the merchant fee on each plan, what happens at the end of the promo, and who owns the customer relationship after funding?
The merchant fee is the one people skip. Longer and more generous promotional plans cost you more at funding — often several points of the job. If you are quoting the same price with and without financing, you are eating that fee out of your margin. Price the plan into the job or offer a cash discount.
And do not sign single-lender. Approval rates fall apart on thin credit files and self-employed income — which, in a service business, is a big share of your customers. Anyone selling into homes should have a first-look lender and a second-look lender, and a script for the handoff that does not sound like a decline.